Apple has just debuted seven new ads, each of which focus on a different feature of the Apple Watch. Each spot lasts for just 16 seconds, providing a concise but fun look at the feature in question.
The fitness capabilities come under focus with “Row”, “Chase” and “Golf” – which respectively show a rower, runner and golfer furthering their progress with use of the Apple Watch. Meanwhile, “Find” shows actress Chloë Savigny using the device to relocate her iPhone.
“Swap” looks at many of the band options, while “Surprise” shows how the wearable allows remote control of lights through HomeKit. Finally, “Rain” depicts an Apple Watch notifying about impending rain, leading the wearer to conveniently pull out an umbrella as people nearby get soaked.
These ads posted to Apple’s YouTube channel effectively summarize much of the practical appeal of the Apple Watch. We recently seriously investigated this subject in a major feature article.
http://applemagazine.com/apple-debuts-7-ads-showcasing-various-apple-watch-features/28853
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